What is a Game Plan?
It's a process of assessing your ideas and execution against our product management framework, designed to maximise your success.
What are the benefits of of a Game Plan?
A Game Plan can help to:
- Create strong team alignment on your business goals and execution path
- Focus your marketing efforts on your best target markets
- Ensure that you are maximising your revenue opportunity
- Positioning and differentiating yourself so you stand out from the crowd
What does the scorecard do?
The scorecard looks at eleven aspects of your business or products/services and gives you an overall score in each area. A low score indicates that there are opportunities for improvement and how they could be addressed through applying Product Thinking.
- Identify areas where you could improve
- Understand how you can improve
- Receive suggestions on how to close the gaps
Our assessment covers the following areas and for each will identify if there are opportunities to improve performance through applying productisation
Customer Problem
Assessing your understanding of the problem you address
Target market
Assess your definition of your target market(s)
Top level value proposition
Assess the clarity of message you're taking to market
Top level solutions
Assess the definition of the top level solution to match your identified business problem
Sales channels
Assesses your focus on which sales channels will be most effective for your offer
Solution specifics
Assesses how well tuned your solutions are to your target market and sales channels
Pricing
Assesses your pricing models and ability to manage pricing
Costs
Assess the cost management within your product or business
Success criteria
Assesses how well you have identified the success criteria for everyone in the customer supply chain
Differentiation & advantages
Assesses your capacity to stand out from your competitors
Alignment
Assesses how well aligned you and your team are to execute on your plans
